UinTales StoryWear
Wear the Story.
Clothes crafted with hand-finished detail for children aged 4 to 10, drawn from storybooks where your child is the hero — so the character they meet at bedtime is the one they wear to the park.
What is StoryWear?
A garment, a tale, and a way to keep reading.
I
The garment
Crafted with hand-finished detail in natural fabrics and cut for real play. Made in small batches, sized 4 to 10 years.
II
The story
Every garment travels with a code to read the story it was drawn from on UinTales, personalised with your child as the hero. A printed keepsake edition is available as an optional extra. Sized 4 to 10 years.
III
The library
Fourteen days of unlimited stories on the UinTales app, with curriculum-linked learning journeys for ages 4–10.
The Craft
Crafted with hand-finished detail, one panel at a time.
Every embroidered motif begins as an original illustration from a UinTales story. The artwork is carefully translated into a detailed stitch design and precisely embroidered onto cotton, velvet or fine merino before the garment is constructed.
Each panel is individually positioned, embroidered and inspected, allowing the artwork to become part of the garment rather than simply applied to it. Skilled makers then assemble and finish every piece by hand, refining seams, trims and details to achieve a considered, premium finish.
The Collections
Two volumes, so far.
Heirloom by design
One garment, many childhoods.
Hand embroidery worked into natural cloth, generous seam allowance and silhouettes drawn from folk dress rather than from a season — made so that outgrowing a piece is the beginning of its life, not the end. The story travels with it to the next child.